For those trying to market a book (or books) on Amazon, this blog post (link below) by David Gaughran was eye-opening to me.
Personal tidbit: I “yasiv-ed” (yep, I just made a verb out of yasiv.com) my only published book, and it’s so alone in the universe. But then again, I’ve put zero marketing dollars into it. Who knew that AMS was not junk email? 🙂
Source: Who’s Pointing At You?