First of all, thanks to all of you who subscribe to my blog, whether you’re engaged and commenting or just passively looking at my posts. You’re here, so thanks so much for being here! However, most of you are WordPress members, which tells me I’m really not getting much traction outside of WordPress. Since I’d heard so much about Mailchimp (and services like it) and how it benefits indie authors and small businesses getting noticed, I thought I’d try it.
I will say up front: After creating an account and working with some of the features for a couple of months, I had no idea what Mailchimp actually did. I needed to find more people who would be interested enough in my blog to subscribe. Mailchimp doesn’t do that. What it does is “help you share email and ad campaigns with clients, customers, and other interested parties.” So they do the back office work of marketing that most of us creative types don’t know how to do. How do we tell all our blog followers that they can get a new book of ours for free? How do we point them exactly to our product straight from their email? How do we let our fans know that the content they want from us is here? This is what Mailchimp helps you with. If you have no fans, (or if they are all on WordPress), Mailchimp is not going to be your scout. (And if I had read their “getting started” post about their service, I would have known that.)
So think of Mailchimp as your online, digital marketing department. You create campaigns–some just for one time or one event, some of them will be ongoing. A one time event for a writer would be like a book launch, or a giveaway; whereas, an ongoing campaign maybe sending out a weekly newsletter. An event may require one campaign or more than one depending on who you are trying to reach and what you’re trying to advertise.
For instance: I want to advertise the release of Volume 3 of my Owen & Makayla Trilogy. I’m going to create several marketing campaigns, so I can reach all my potential customers: 1 giveaway using a landing page, 1 Facebook ad, 1 email notifying my blog subscribers of the release, and 1 Instagram ad. I can use Mailchimp to create each of these campaigns, send them to respected parties when I specify, and then gather statistics and present me with reports on how each of these are doing (effectiveness).
|Emails per Month||12,000||Unlimited*||Unlimited*|
Since I only had 6 email subscribers at the time and didn’t really have a lot to promote, I customized and created an email ad campaign for free. So, you look pretty professional, which hopefully woos your “interested parties,” and gets you increased engagement.
A Mailchimp account is a great asset to have for an author, but it doesn’t do everything.
Follow these steps in order to get the most out of this service.